Organic growth planA UK dealer group & Blue Array
Prepared for the Group
August 2026
Confidential
Confidential
Extra organic enquiries from non-branded search over 36 months. Enquiries means the eleven key events the Group maps in GA4.
This forecast is conditional on implementation. Every month here assumes smooth, fast and accurate delivery on client side - releases on the stock and search templates, content sign-off, manufacturer brand approval. Work that ships late moves every line to the right; work that never ships never earns.
This forecast is conditional on implementation. Every month here assumes smooth, fast and accurate delivery on client side - releases on the stock and search templates, content sign-off, manufacturer brand approval. Work that ships late moves every line to the right; work that never ships never earns.
Every product and every audience a competitor ranks for needs a page built to convert.
765 commercial page gaps from the topic analysis, 211 of them buildable programmatically from stock data by make, model and location.
Answer the questions customers ask before they are ready to buy, and route them onward.
465 informational topics competitors answer and the Group does not, 1.8m searches a month across the full gap set.
Competitive positions move on authority, not on-page work alone.
A competitor dealer already sits top-5 on 689 of the 1,255 gap topics. Those positions are the targets.
Every page that matters has to be reachable, readable without JavaScript, and fast.
The used stock listing and search templates are audited first.
Pages need to earn the click at the position they already hold, then justify a better one.
How far clicks run below what these positions should earn.
One clear page per intent, linked so that importance is obvious.
38 topics currently split across several URLs, led by used cars at 890,940 searches a month.
Each line is delivered by a named team with a defined process. Your indicative account team is below; final staffing is confirmed at kickoff.
The informational engine: 1,420 mapped topics, published at the agreed cadence. [Positioning line.]
Authority building that underwrites the ranking targets: campaigns, data stories, expert commentary. [Positioning line.]
A continuing testing programme on the pages the traffic lands on, lifting the value of every visit. [Positioning line.]
The layer that holds it together: quarterly strategy, monthly reporting against this forecast, one accountable owner. [Positioning line.]
What happens when you say yes, and what we need from your side to hit the numbers in this document.
Every number in this document traces to a source. This is the chain, in plain English.
We pull the Group's own Search Console data, find the non-branded searches already ranking just below the top spots, and model realistic position improvements for each one.
→ searches to improveAn extensive keyword and topic gap analysis against competitors shows what they have built that the Group hasn't. Each missing topic becomes a page to build, marked as commercial or informational.
→ pages to buildEvery page gets a build month, a realistic landing position (the bigger the topic, the tougher the competition) and around six months to mature. Not every page succeeds, so we only count a portion of the potential.
→ visits per monthThe Group's eleven mapped key events, divided by Search Console clicks to the matching page type, gives a real enquiries-per-click figure for dealer pages, used car pages and new car pages. Page types with no mapped key event count as zero. Revenue and units are deliberately not modelled: enquiries are the measure the Group asked to see.
→ enquiries per clickWe have built in year-on-year declines on click-through rates as AI answers take a growing share of search. The do-nothing baseline declines too, because competitors keep publishing whether or not you invest.
→ a realistic curveContent publishes the missing pages. Digital PR builds the authority that helps everything rank. CRO improves how well visits convert once they land. Each investment level buys deeper positions and a faster build on the same opportunity.
→ the forecastOne dependency above all others: this forecast assumes smooth, fast and accurate implementation on client side. The model prices in pages that fail and click rates that erode - it cannot price in changes that never ship. Implementation speed is the single biggest variable in whether these numbers arrive on time.
It is the total extra organic enquiries the programme generates across the three years with the services selected - exactly the same figure as the Return in the forecast tab. It is not a promise: every number behind it can be traced and challenged on the Methodology above, and it counts only the eleven key events the Group already map.
Improvements to searches the Group already rankss for start moving in the first few months. New pages take around six months to earn their keep. Put together, the programme starts earning more each month than it costs from around month nine, and has repaid the full investment by around month fourteen - then keeps earning. Read both months off the path-to-payback strip on the forecast tab before quoting them.
It is built into it. We have priced in year-on-year declines in how often people click through to websites as AI answers grow, hitting informational searches hardest. The plan leans towards commercial searches, where people still click through to act, and we measure AI visibility alongside rankings so the plan adapts as search does.
The Group's own analytics show a visit to a stock or model page is worth several times a visit to an article, because those visitors are closer to acting. So the build order follows the money: commercial pages first, articles supporting them.
No - it deliberately undercounts. Many people find the Group through a search, then come back later by typing the address or clicking an ad, and that revenue gets credited to the last click rather than the search that started it. We add back only part of that, so the true value of search is likely higher than shown here.
Three years is the forecast window, not the ambition. The best results we see come from clients who stay the course: authority compounds, the content library keeps working, and Digital PR keeps building a brand that gets harder and harder to displace. That is why we work as an ongoing partnership rather than in six or twelve month blocks. And if you ever did need to pause, you keep everything built along the way - the pages, rankings and brand stay and keep earning, where paid media stops the moment the spend does.
The biggest variable is implementation speed: if page builds, content sign-off or brand approvals run slowly on client side, every month here shifts later. Beyond that, the model already prices in the known risks - pages that fail, competitive pressure, declining click-through as AI answers grow. What it cannot absorb is work that does not ship.
Monthly reporting reads actual results against these exact forecast lines, and every assumption in the model is tested against real data within the first quarter - kept if it holds, corrected if it doesn't. The forecast is the measurement plan.